The Role of Engineers in Society - 1590 Words

POST 1: Role of Engineers in Transforming the Society ------------------------------------------------------------------ Topic: Role of Engineers in Transforming the Society Objectives: Ø to open an issue exploring the roles of engineers in transforming our society Ø to gather data regarding the past and present roles and significant contributions engineers have played and made in and to Philippine society Ø to thoughtfully consider the relevant emerging roles and functions of an engineer in transforming our present and future society (a personal assessment based on relevant facts gathered) Focus: roles the engineer play on impacting society onto transformation and positive changes in the fields of government, public†¦show more content†¦Yet, they are less heard of, less exposed, less recognized, and therefore less made an inspiration and role model of aspiring engineers such as you and I. I usually hear of so-and-so landing a good job with a promising career in this renowned company assigned in this production plant, or of so-and-so earning this much doing this much for this company†¦ I have nothing against this or them, and even acknowledge them for having made it thus far because of their proficiency and perseverance. However, there is something more I am searching for. Perhaps, I, who cannot exactly imagine taking the same path, am looking for another trail to tread on. You know, certainly, we engineers (or aspirants) have a very busy, seemingly-detached world from the rest of studentry. May sariling mundo. Thus, the stereotype apathetic engineering student body indifferent to campus, social and national issues seems to stand. Walang pakialam. And this somehow, is carried on to the practice of theShow MoreRelatedThe Role of Engineers in Society1601 Words   |  7 PagesPOST 1: Role of Engineers in Transforming the Society ------------------------------------------------------------------ Topic: Role of Engineers in Transforming the Society Objectives: Ø to open an issue exploring the roles of engineers in transforming our society Ø to gather data regarding the past and present roles and significant contributions engineers have played and made in and to Philippine society Ø to thoughtfully consider the relevant emerging roles and functions of an engineer in transformingRead MoreEngineer in the Society1131 Words   |  5 PagesTHE ROLE OF ENGINEERS IN THE SOCIETY By OHANENYE JOSHUA NDUBUISI MOBILE: +2348037433384 EMAIL: joshuzzles06@yahoo.com NIGERIAN SOCIETY OF ENGINEERS, 2013 Mandatory Continuing Education Workshop (13th – 15th March 2013) An Engineer is defined as a person whose job involves thinking out a problem and providing solution in advance. 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My research question was to seek out the ro les of engineers in society and how they may shape Adelaide using different methods of research to get anRead MoreRole Of A Professional Civil Engineer1378 Words   |  6 PagesRole of Civil Engineering 1.0 Introduction: This report outlines the role of a professional civil engineering in the manufacturing industry. Furthermore, there are some key works that engineers doing in our daily life. Moreover, this article will introduce how civil engineers do for their professional. And what kind of ethics that engineers require to be respect. In addition, how do they practice to solve issues to avoid failure generate again. This report will shows the roles of engineers doRead MoreNew Zealand : Electric Technology s Professional Bodies1671 Words   |  7 Pagesassociations, professional organization or professional society. These are duly recognized institutions whose aim is to further and promote a given profession to serve the best interest of its members and the general public (Harvey, 2014). According to the book entitled Role of Professional Bodies in Higher Education Quality Monitoring, a professional body has three significant roles to play (Harvey, Mason, Ward, 1995). First, a professional body has the role to protect the best interest of the general public;Read MoreThe Social Barriers Of Women889 Words   |  4 PagesWhen women do decide to take the path of an engineer there are social barriers which prevent them from fully succeeding in the industry. In higher education and in the industry, women face obstacles different from men which gives them an entirely different experience of being an undergraduate or an engineer. Most men support the masculine gendered engineering field so it does not come to surprise when women struggle to survive as undergraduates and engineers. The early socialization of boys and girlsRead MoreIntegrity : Integrity And Integrity1084 Words   |  5 Pageswords ever could. Integrity becomes the basis for both reputation and self-respect. An engineer that lacks integrity is worse than one that lacks skills. Integrity is very important in work place. Integrity shows up in many places and has many faces of truth; honesty and moral codes are all parts of integrity and shows up in daily professional life in various ways. To have a true sense of integrity an engineer must possess trustworthiness honesty and loyalty. He should be honest with himself andRead MoreThe Career Of An Electrical Engineer1527 Words   |  7 PagesCAREER OF AN ELECTRICAL ENGINEER Thesis: Electrical engineers are an imperative component of society. Purpose: To inform the audience about the career of an electrical engineer. INTRODUCTION I. What is an electrical engineer? A. According to the Bureau of Labor Statistics, an electrical engineer is defined as someone that can â€Å"design, develop, test and supervise the manufacturing of electrical equipment† (BLS). B. This is the traditional definition of what an electrical engineer does and it stands true

Much Ado About Nothing Essay - 1839 Words

‘Much Ado About Nothing’ by William Shakespeare contains many aspects that anchor the Elizabethan conventions of comedy, but allows us to question whether the ending gratifies the audience and does it actually create a satisfactory dramatic catharsis? Aristotle first discussed the concept of catharsis. He believed that â€Å"the poets aim is to produce pleasure in the spectator by eliciting from the representation the emotions of pity (for others) and fear (for oneself)†. I believe ‘Much Ado About Nothing’ creates a satisfactory dramatic catharsis by Shakespeare intertwining Elizabethan comedic conventions with other forms of comedy in order for characters to receive their cathartic, happy ending. We are able to say ‘Much Ado About Nothing’†¦show more content†¦Beatrice and Benedick’s love, on the other hand, is based on mutual respect, love and true admiration but Shakespeare uses the idea of a â€Å"merry war† as a cover for their romance due to the profound use of wit. I believe the characters partake in excessive use of conflict, as they are both similar, which has been done purely to amuse the audience. In the beginning of the play, there is nothing short of obvious attraction between Beatrice and Benedick but is hidden by ironic remarks such as â€Å"I wonder that you will still be talking, Signior Benedick: nobody marks you†, interrupting Benedick which is ironic in the sense as she was obviously listening to the conversation in order for her to say that. As Beatrice begins this â€Å"merry war† we are left feeling a sense of pathos towards Benedick, as this remark was unprovoked. Shakespeare was able to intertwine the plot of the â€Å"merry way† by tricking both of these characters into believing that they are both in love with each other. Shakespeare also uses this convention in ‘A Midsummer Night’s Dream’ where the character of Puck, incorr ectly used a love potion, leading to both Demetrius and Lysander being in love with Helena. This mistake from Puck opposed the original love relations between Lysander, Demetrius and Hermia. The purpose of Shakespeare extensively using the theme of conflict between characters throughout the play and the convention of intertwining plots, allows the characters to change and develop dramaticallyShow MoreRelated Much Ado About Nothing Essay: Illusions in Much Ado About Nothing585 Words   |  3 Pages Social Illusions in Much Ado About Nothing nbsp; In Much Ado About Nothing, Shakespeare presents us with a romp through the realms of truth and illusion. The play is full of characters plotting and deceiving, for both noble and repugnant reasons. It is a study in the importance and necessity of illusion in our everyday lives, and shows how deeply ingrained deception is in our social behaviors. nbsp; Everybody is involved in some kind of illusion, from the masked celebration to the unveilingRead More Much Ado About Nothing Essay898 Words   |  4 Pages William Shakespeares Much Ado About Nothing is a play involving by deception, disloyalty, trickery, eavesdropping, and hearsay. The play contains numerous examples of schemes that are used to manipulate the thoughts of other characters; it is the major theme that resonates throughout the play. Ironically, it is one of these themes that bring serenity to the chaos that encompasses most of the play. amp;#9;The first example of deception we see is with the characters of Beatrice and Benedick.Read MoreComedy in Much Ado about Nothing Essay1469 Words   |  6 Pagesï » ¿Explore the importance of disguise and deception in Much Ado about Nothing. Are they merely effective plot devices? Much Ado about Nothing was written by William Shakespeare in 1598, towards the middle of his career and during the reign of Queen Elizabeth. Disguise and deception are used to great comic effect, as well as to drive the main and sub-plot forward. However, an attentive audience may notice how disguise and deception can also be seen to develop characters and relationships, and showRead More Analysis of Much Ado About Nothing Essay3681 Words   |  15 PagesAnalysis of Much Ado About Nothing Much Ado About Nothing illustrates a kind of deliberately puzzling title that seems to have been popular in the late 1590s (ex quot;As You Like Itquot;). Indeed, the play is about nothing; it follows the relationships of Claudio and Hero (which is constantly hampered by plots to disrupt it), and in the end, the play culminates in the two other main characters falling in love (Beatrice and Bena*censored*), which, because it was an event that was quite predictableRead MoreMuch Ado About Nothing by William Shakespeare as a Satire Essay1103 Words   |  5 PagesMuch Ado About Nothing by William Shakespeare as a Satire This essay will analyse the way in which Shakespeare makes this comedy bitterly satirical, and a comment on not only the pretentious style and swank of Spaniards, namely Don Pedro and his gang, but human stupidity as a whole. Much Ado About Nothing portrays the issues of sex, war, marriage and chivalric courtly love in an ironic and satirical way. On a topical level, the play satirises Spanish, Sicilian andRead MoreKenneth Branaghs Much Ado About Nothing Essay1588 Words   |  7 PagesThe scene opens in the beautiful hills of Tuscany, Italy. Lying about on the slopes of grass are the humble townsfolk basking in the sunshine as a soft voice introduces; â€Å"Sigh no more ladies, sigh no more.† This dreamlike setting is the opening scene of the major motion picture Much Ado About Nothing as envisioned by film director Kenneth Branagh. A far cry from its Shakespearean origins, Branagh’s Much Ado has a look and feel all of its own. This film seeks to capture its audience with visual majestyRead More Much Ado About Nothing Essay: An Exploration of Conformity925 Words   |  4 PagesMuch Ado About Nothing as an Exploration of Conformity       In Shakespeares Much Ado About Nothing, Beatrice and Benedict rant about marriage for most of the beginning of the play, while Claudio raves about how wonderful it will be being married to Hero.   Yet in the end, Claudio exchanges his marriage to Hero for an opportunity to bash her in public, while Beatrice and Benedick marry despite that they were mortal enemies for most of the first three acts.   How did the situation swing aroundRead More Problematic Marriage in Much Ado About Nothing Essay910 Words   |  4 PagesQuestioning Marriage in Much Ado About Nothing       Much Ado About Nothing raises many important issues concerning the institution of marriage. Perhaps Shakespeares purpose in writing this play was to question the existing approach to relationships and marriage. Shakespeare reveals the faults of the process through the characters of Hero and Claudio and also Heros father, Leonato. Shakespeare also may be suggesting an alternative approach to marriage and relationships through the charactersRead More Much Ado About Nothing Essay: Effective Use of the Foil1025 Words   |  5 PagesEffective Use of the Foil in   Much Ado About Nothing      Ã‚  Ã‚   In The Marriage of Heaven and Hell, the famous British poet William Blake wrote that without contraries there is no progression - Attraction and repulsion, reason and imagination, and love and hate are all necessary for human existence (Blake 122).   As Blake noted, the world is full of opposites.   But, more importantly, these opposites allow the people of the world to see themselves and their thoughts more clearly.   For, as BlakeRead MoreEssay on Inconstancy in Shakespeares Much Ado About Nothing 1099 Words   |  5 PagesInconstancy in Shakespeare’s Much Ado About Nothing The Oxford English Dictionary (OED) explains inconstancy as the recurrent and generally unexpected or impulsive change from one condition to another. It is the state or quality of being inconstant and unfaithful by virtue of being undependable or deceitful. Set in Messina, Sicily, Shakespeare’s Much Ado About Nothing is a very popular play generally viewed as one of his happiest comedies and is often performed in theatres. However, the playfulness

The Adoption Process Within The United States - 1775 Words

Discussion/Introduction The adoption process involves many important individuals; the adoptive parents, adoption counselor, the child, and the birth parents. The population of birth mothers have changed over the years. According to Policy and Practice, there has been significant increase on foreign and domestic adoption over the years (Domestic, intercountry adoptions increase. 2007). Therefore, the population of birth mothers have increased. With that said, the ages of birth mothers can vary from very young to older women who are still able to conceive. However, most birth mothers are younger, under the age of twenty-one. The Adoption Board announced in 2004 that research in the United States proclaim that placing a child for adoption is†¦show more content†¦The problems faced by birth mothers could be endless. The adoption process involves many important individuals; the adoptive parents, adoption counselor, the child, and the birth parents. The population of birth mothers have changed over the y ears. According to Policy and Practice, there has been significant increase on foreign and domestic adoption over the years (Domestic, intercountry adoptions increase. 2007). Therefore, the population of birth mothers have increased. With that said, the ages of birth mothers can vary from very young to older women who are still able to conceive. However, most birth mothers are younger, under the age of twenty-one. The Adoption Board announced in 2004 that research in the United States proclaim that placing a child for adoption is infinitely more common especially if they lack resources and support necessary to care for a child (Child Adoption: Trends and Policies. (2009). Also, the majority of birth mothers are unmarried and poverty along with divorce are many factors resulting in a birth mother s’ decision to place their child up for adoption. Since the majority of the population of birth mothers are younger, that most likely means that their education level is low too. Some birth mothers’ education varies from no high school at all, some high school education, a high school diploma, or some college education. The birth mother s’ income level is most likely low as well. Lastly of course, the

Case Study Barnes and Noble free essay sample

Noble is the largest retailer of books in the United States. They operate nearly 700 stores in all 50 states (barnesandnobleinc. com). Having the most bookstores in the United States was a competitive advantage for Barnes amp; Noble in the past. With the rise of Internet and e-book technology Barnes amp; Noble has had to change its business model. In this case study I will use Porter’s Competitive Forces and Value Chain models to analyze how these technologies have affected Barnes amp; Noble and its competitors. I will also write about how Barnes amp; Noble is changing its business model to compete in a changing industry. Lastly I will at Barnes amp; Noble’s new strategy and if it has been and will be successful. The internet and e-book technology has changed the way that Barnes amp; Noble, its competitors and book publishers conduct their respective businesses. We will write a custom essay sample on Case Study Barnes and Noble or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Using the Porter’s Competitive Forces model and Value Chain model it is easier to understand how and why that has happened. The competitive forces model is â€Å"used to describe the interaction of external influences, specifically threats and opportunities, that affect an organization’s strategy and ability to compete. † (Laudon amp; Laudon p. G2). The model describes a company’s business environment. Porter uses five competitive forces that help describe the business environment for a company. The internet and e-book technology can be found effecting the business environment in these five forces. The first force is Traditional Competitors. Barnes amp; Noble’s competitors are competing for market share. Market share can be gained by the development of new products that help build the brand of the company. The internet has helped Barnes amp; Noble as well as its competitors develop new products and services. Laudon amp; Laudon write, â€Å"In a sense the internet is ‘transforming’ entire industries, forcing firms to change how they do business. † (p. 101). Before the rise of the internet and e-book technology Barnes amp; Noble was able to use their size and influence on book publishers to keep costs low and gain market share. Other companies in the industry have used the internet and e-book technology to gain market share. This has forced Barnes amp; Noble to change its business model. Laudon amp; Laudon write, â€Å"Booksellers were one of the many industries disrupted by the internet and, more specifically, the rise of e-books and e-readers. Bamp;N hopes to change its business model to adapt to this new environment before it suffers a similar fate as many of its competitors, like Borders, B. Dalton, and Crown Books. † (p. 117). The impact of losing market share has caused Barnes amp; Noble to focus more on new technology to develop new products and business strategies. Another force in Porter’s competitive forces model that shows the impact of the internet and e-book technology is the force of Substitute Products and Services. The internet and e-book technology have become a substitute for traditional brick and mortar book stores that sell hard copy books. Laudon amp; Laudon describe the effect of technology has by writing; â€Å"New technologies create new substitutes all the time. The more substitute products and services in your industry, the less you can control pricing and the lower your profit margins. † (p. 95). Barnes amp; Noble used their size to gain a pricing advantage but with more substitute products becoming available because of the internet, they are not able to control the pricing and they are losing profits. With more substitute products available â€Å"more than ever, consumers are reading books on electronic gadgets—e-readers, iPods, tablets, and PCs—instead of physical books. † (p. 117). The internet and e-book technology has provided more substitutes and changed the way consumers are purchasing books. The new technology has provided a cheaper alternative to Barnes amp; Noble’s book stores. Because of the internet and e-book technology consumers do not need to come into a retail store to buy a book and Barnes amp; Noble is losing competitive advantage. Porter’s Value Chain model â€Å"highlights specific activities in the business where competitive strategies can best be applied (Porter, 1985) and where information systems are most likely to have a strategic impact. This model identifies specific, critical leverage points where a firm can use information technology most effectively to enhance competitive position. † (Laudon amp; Laudon p. 101). The Value Chain model helps a company determine what business practices and strategies t can use to gain a competitive advantage. Companies like Barnes amp; Noble can compare what they are doing with what their competitors are doing to identify what is working in the industry. They are also able to pinpoint what business activities should be focused on to increase their competitive advantage. Laudon amp; Laudon writ e, â€Å"Using the business value chain model will also cause you to consider benchmarking your business processes against your competitors or other in related industries, and identifying industry best practices. † (p. 103). The internet and e-book technology has changed business environment. Barnes amp; Noble has used benchmarking in a couple of different ways. They have looked at what has not worked in the retail book industry and they have also looked at what has worked. In the retail bookstore business Borders was Barnes amp; Noble’s biggest competitors. â€Å"Bamp;N clearly took notice of the fate of Borders, its chief rival. Borders stubbornly refused to adapt to the Internet, first handing over its entire Internet operations to Amazon, and waiting to relaunch its own Web site until 2008, at which point the company was already on the road to bankruptcy. † (Laudon amp; Laudon p. 17). Borders did not adapt to the change in technology. The impact for them was big enough that they went out of business. Barnes amp; Noble was able to see that their primary activities have to focus on using internet and e-book technology to drive their competitive advantage. The impact for Barnes amp; Noble is that they have to change the way they do business. They had to shi ft their focus from their retail stores to their more e-content type products. Because internet and e-book technology has impacted the way Barnes amp; Noble is doing business, it has also had an effect on the publishers. The success of the publishers and their businesses are closely related to what Barnes amp; Noble and its competitors are doing. â€Å"Publishing companies have been forced to adjust their allocations of printed books and new titles for stores, and books are beginning to be released as apps in addition to physical books. † (Laudon amp; Laudon p. 117). Although printed books are more profitable for publishers, they have had to change their primary activities to keep their competitive advantage as suppliers. The publishers need Barnes amp; Noble for their long term success. Internet and e-book technology has made if more difficult for Barnes amp; Noble and its publishers to stay competitive. The impact of the technology for the publishers could also lead to something more than having to change their business model. Loudon amp; Loudon write, â€Å"Amazon’s goal for e-books is to cut out the publishers and publish books directly, selling books at an extremely steep discount to drive sales of its Kindle devices. † (p. 118). Of course that is a huge impact on the publishers and Barnes amp; Noble. With traditional competitors gaining more market share by introducing new products and more substitute products becoming more available in the market place you can use Porter’s Competitive Advantage model to see how internet and e-book technology have impacted Barnes amp; Noble. Also, the Value Chain model can explain how Barnes amp; Noble has looked at the industry impacts of internet and e-book technology and changed their activities to search for a competitive advantage. The Internet and e-book technology has had an effect on Barnes amp; Noble and its competitors. Because of the new technologies Barnes amp; Noble has had to change its business model. To compete with the companies like Amazon and Apple, Barnes amp; Noble has focused more on the e-book section of the industry. â€Å"Initially, the company had concerns about the effect of growing demand of e-Books on the revenue of its bookstores. However, it focused on the enormous potential of the e-content market and accordingly repositioned its business from a store-based model to a multi-channel model with focus on internet and digital commerce. (Marketline p. 4). As mentioned before Barnes amp; Noble saw how new technologies effected its competitors. Even though the company has a lot invested in its retail space they knew that they had to enter the e-content market. Laudon amp; Laudon write, â€Å"The company has thrown its energies behind development and marketing of the Nook series of e-readers. † (p. 117). To compete with Amazon’s Kindle and Apple’s iPad, Barnes amp ; Noble developed their own tablet. The new business model is not just the selling of the e-reading tablet. Barnes amp; Noble is also focusing on the development of technologies that complement the Nook. Some of those technologies include the e-books for the readers and apps that enhance the reading experience for the readers. Barnes amp; Noble is also using the resources of other companies to compete with Amazon and Apple. â€Å"On April 30, 2012 Microsoft announced that it would invest $300 million for 17. 6 percent stake in a new company consisting of Bamp;N’s Nook tablet and e-reader business and its College division. † (Laudon amp; Laudon p. 118). As mentioned above Barnes amp; Noble was concerned with entering the e-content market. The influx of capital from Microsoft has made it easier for them to devote resources to the Nook. The partnership with Microsoft has added features to the Nook that have allowed Barnes amp; Noble a way to connect with millions of Windows users. Barnes amp; Noble has made changes to focus more on the e-content market with their Nook. Because they still have a lot invested in their nearly 700 retail locations they are also developing technologies to get consumers into their stores. In-store sales have been dwindling due to new technologies and Barnes amp; Noble is using apps on the Nook to drive foot traffic. â€Å"For example, if you connect to a Wi-Fi network in a Bamp;N store with your Nook, you can get free extras in many apps and games like Angry Birds, where you can unlock a bonus character that normally costs a dollar. † (p. 119). Once people are in the stores Barnes amp; Noble is also trying to create a different experience for them. They have experimented with expanding spaces for activities like games and toys. They also have made more display room for the Nook tablets and their e-content. All of these changes that Barnes amp; Noble is making are a direct attempt to deal with the rise of internet and e-book technology. It is clear that Barnes amp; Noble has changed its business model. They have entered into the e-content arena and have moved away from being a company that primarily uses brick and mortar locations. Barnes amp; Noble has made significant investments into the Nook and its accessories such as e-books and apps. One question to ask about the new business model is has it been successful and will it be in the future. Also, another question to ask is if Barnes amp; Noble can do anything different in the future to help drive revenue. Early indications of success for the Nook were positive. Laudon amp; Laudon write, â€Å"Bamp;N’s nook business has been growing rapidly, and traditional bookstores are not. Total e-book sales were nearly $970 million in 2011, more than double from the previous year, and the percentage of e-books within the total number of books sold is still on the rise, measuring 14 percent that same year. † (p. 117). From those numbers it is clear that the investments being made and the change of the business model were showing positive returns. Although the Nook was still lagging behind, the positive reviews helped it gain market share from Amazon and Apple. Industry insiders have given the Nook and its content positive reviews when comparing it to Amazon’s Kindle and Apple’s iPad. The problem for Barnes amp; Noble is that they are competing with two well established brands. On top of that companies like Google and Samsung have entered the tablet market. That leaves Barnes amp; Noble to compete with companies that have greater resources than them. Amazon, Google and Apple are able to create a higher level of brand awareness. Despite the early success, recently the outlook for the Nook and Barnes amp; Noble’s new business model does not look good. Jeffrey Trachtenberg highlights this in his Wall Street Journal article by writing, â€Å"What concerns us is that as the overall market gravitates toward color tablets, youd have expected that Barnes amp; Noble would have been able to maintain its share because it introduced two new color tablets during the quarter, said Morningstar analyst Peter Wahlstrom. They arent behind on the tablet front in the sense that their devices compare well with others, but they are behind in terms of marketing, awareness and adoption. And thats critical. (p. 1). Although Barnes amp; Noble is producing a tablet that favorably compares to its competitors, consumers still are not buying it because the Nook hasn’t been able to gain the awareness needed in the market place. Another issue th at Barnes amp; Noble is having with its new business model is that they haven’t been able to develop content for the Nook that can compete with other tablets on the market. Leslie Kaufman of the New York Times writes, â€Å"Others pointed out that even if the Nook itself was a nice device, its offerings were not as rich as that of its rivals. Shaw Wu, a senior analyst at Sterne Agee, a midsize investment bank in San Francisco, said, â€Å"It is a very tough space. It is highly competitive, and extras like the depth of apps are very important. But it requires funding and a lot of attention, and Barnes amp; Noble is competing against companies like Apple and Google, which literally have unlimited resources. † (p. 1). The Nook and Barnes amp; Noble cannot compete with the resources and it is causing their new business strategy to fail. In the beginning Barnes amp; Noble’s new strategy to develop the Nook and its e-content worked well. Over the last year the Nook’s performance has falling off. I don’t think that Barnes amp; Noble can or will continue to try and compete head to head with the likes of Apple, Amazon, and Google. To be successful in the tablet market a company not only needs a good tablet but they also need good software to go with it. Barnes amp; Noble does not have the resources to have a good tablet with good software. The financial losses that Barnes amp; Noble has suffered recently have signified that their strategy is not working. A recent New York Time article (2013) writes, â€Å"The problem was not so much the extent of the losses, but what the losses might signal: that the digital approach that Barnes amp; Noble has been heavily investing in as its future for the last several years has essentially run its course. † (Kaufman p. 1). Recent performance has showed that his may be true and that Barnes amp; Noble has to make another change to their business model. For Barnes amp; Noble to stimulate more business it is necessary for them to change their focus. There are indications that they have already talked about ways to do this. William Lynch the company’s chief executive was quoted in the New York Times (2013) saying â€Å"that a reformulated Nook strategy would focus more on digital content like e-books and magazines, sales of which increased by 6. 8 percent in the quarter. He also said the company planned to be a leader in â€Å"digital education† and that it expected that to be a growth area. † (Kaufman p. 1). Barnes amp; Noble has also hinted at shifting more focus back to their largest asset, their retail stores. In the same article Leslie Kaufman writes that, â€Å"The company said that there was clear evidence that the digital trade book sales were â€Å"flattening,† meaning that the bookseller’s physical retail position would be strong in the future. Mr. Lynch said Barnes amp; Noble continued to take market share from other physical book retailers. The company also promoted prototypes for new stores to be opened in malls. †(p. 1). From this article it seems like they are again dividing resources. I do not think Barnes amp; Noble has the ability to divide its resources and be successful. They tried that with the Nook and were unsuccessful. I think for Barnes amp; Noble to be successful in the future they need to focus on digital content. Their strategy of promoting the Nook tablet was not successful because they didn’t have the resources to develop content that could compete with Amazon’s Kindle and Apple’s iPad. With divided resources between the Nook tablet and the digital content, the content suffered. If Barnes amp; Noble can shift resources from the Nook to digital media they may be able develop content that can match or even exceed that of its competitors. Also, with resources focused on developing digital content, Barnes amp; Noble can start focusing on making content not only for the Nook but also for the use on its competitor’s tablets.