Developing Shop Online in China Essay

I. The victimisation of new technologyA. The earnings communication skillsB. Computer program systems1. The feedback-based reputation system2. The E- applyment systemII. The characteristics of obtain onlineA. Low-price strategyB. salmagundi of productsIII. Some changes in hatfuls lifestyleA. Logistics development makes life more convenientB. People select to puzzle at home because of the InternetDeveloping Shopping Online in ChinaHave you had a good go through with(predicate) of obtain online? It might fox been common in the US however, the only when approach for Chinese to barter for clothes or food was to go to the mall or supermarket ten forms ago. Shopping online has become more and more popular in China and has been adopted as a common way to shop. A report, conducted by iResearch, an online market research company, said that the first years trade volume of Chinese online market so bed 95.8% (as cited in Ding, 2009, 2). People in China now prefer to click to the we bsite, select products and make accredited to purchase. in that location are two common compositors cases of e-commerce websites in China B2C and C2C. B2C presents business-to-consumer, and C2C stands for consumer-to-consumer. A some e-commerce websites, such as Dangdang (www.dangdang.com.cn, the largest and most popular B2C website in China), and Taobao (www.taobao.com, the largest C2C website in China, possess by Alibaba.com), have won great success and established good reputation among online consumers(Lu, Zhou& Bin, 2007, 1).The reasons that shop online has been developed and change in such a high speed in China are the development of technology, the characteristics of shop, and the improvement of peoples lifestyle. The first reason why obtain online has become a signifi passelt role in China is the development of the technology, such as network communication skills, e-payment system and the feedback-based reputation system. The Internet has had widespread effects on Chin ese since it was first introduced into China in 1995. The Internet, a recent innovation, has become a signifi endt intermediary for not only communication moreover in any case commerce. Compared with traditional shopping approaches, the features of the Internet will be considered by buyers, and people will think whether the characteristics of the Internet are preferred when shopping online (Joseph& Dong, 2006, 6). The three locomote when consumers are shopping in the Internet are to click their mouse, search for what they want to buy, and make sure to purchase, while they even dont have to talk to sellers.The convenience of the Internet leads shopping online to be the first choice. Moreover, most consumers are concerned with computer program systems related to payment safety or product reputation when shopping online. Such computer program systems have been set up to ensure consumers profits. A lot of online shopping websites, such as eBay.com and Taobao.com use feedback-based re putation system, in which the sellers and buyers reputation and credit will be recorded and marked based on transaction in the past. It means a lot in online C2C market, and the seller will be trusted if s/he has a good reputation, which brings about good sales (Bo, Zhangxi, & Bingjia, 2010, 20). Nelson (1970) sorted products into experience and search goods. People want to try the quality of experience products right before they buy the products, while people have to see search products through some information provided online.In other words, the products bought online are search goods. People have to decide whether to buy only after reading a few lines of words (as cited in Bo, Zhangxi, & Bingjia, 2010, 22). Without feedback-based reputation system, potential consumers would not have accepted the new approach of shopping. Also, the former comments and scores from buyers and the scores which buyers get from sellers, depending on whether the buyers pay in time or not make feedback-b ased reputation system become a special credit system for not only vendors but also consumers. Another important system researched and developed for shopping online is payment system which protects consumers money from organism taken away by sellers without receiving products or not being satisfied with the products.Alipayment, which belongs to Taobao.com, is the typical payment system known among online buyers. Even though at that place are still some shortcomings needed to be improved in these systems, technology makes it possible and promotes the development of shopping online in China. Secondly, the characteristics of shopping online are considered to be another important reason that promotes the development of shopping online in China. Low-price strategy, diversity of products and convenience of shopping style are three of the most obvious features of shopping online, which attracts more and more people in China knotty in shopping online, and not only small people but also ol d people are interested in online shopping. Price and type are two of the most significant features of product, which influence buyers choice when they are shopping online (Bo, Zhangxi, & Bingjia, 2010, 21). Because sellers can reduce operation and storage cost, products online are usually slight expensive than products bought in a traditional way.Lower price has been one of the most important factors, which makes shopping online the best choice in China. There are 10,000 shops which were opened everyday in 2008, while more than 140 million Chinese became loyal customers of shops online (Lan, 2009, 4). Nevertheless, product price is sometimes connected with cheating and fraud, and buyers cant recognize whether or not the sellers online are cheating on product price. That will be an important issue in online shopping (Bo, Zhangxi, & Bingjia, 2010, 21). Had sellers online had the identical price as traditional sellers or higher price, the online market would not have bloomed. Anothe r characteristics of shopping online, diversity of products, promotes the development of shopping online. Imagine that there are two choices for consumers when shopping buying goods in different shops or buying all stuff in one big shop. Obviously, people prefer to shop in one place and purchase all the stuff they list. Like shopping in a big shopping mall, people buy all they need online on one website without driving out or walking a long distance, crowding in the crowd and sweating in different shops. All consumers need is to search what they want, and compare the prices and comments.Liu claims, Best selling online items include clothing, cosmetics, home furnishing, outdoor sports equipment, personal computer, jewelry, laptops and small home appliance(Liu, 2009, 27). The characteristics of shopping online, low-price strategy, diversity of products and convenience of shopping style, attract more and more people and lead to the promotion of shopping online. Thirdly, the development of peoples lifestyle contributes to the event and development of shopping online in China. With the rapid growth of Chinese economy, not only has per capita income improved significantly, but also people are getting disposed to the faster pace of life. That involved in the development of shopping online as an important factor. Due to the faster pace of life, a kind of new intentnessexpress pitching perseverancehas arisen. The convenience of shopping online is considered to be a significant reason for consumers.Because of the development of express delivery labor, which belongs to modern logistics, the buyers dont have to go out to take stuff back home, and just sit in confront of the monitor to wait for delivering. Express delivery industry is developing in a rapid pace because of the boom of online shopping. In China, people now are interested in sitting in front of a computer, clicking the mouse, and shopping online (Liu, 2012, 1). The development of express delivery indus try has been outstanding in recent years, which has been proven by a year-on-year increase of 20% from 2009. There are 542,000 people working for express delivery industry, and express delivery companies have been set up everywhere around China. Because of the appearance of online shopping, the express delivery industry developed better and faster (Liu, 2011, 3, 4, 5, 6). At the same time, express delivery industry promotes the development of shopping online.The promotion of express delivery industry makes more and more people trust in shopping online.What consumers need to do after making sure to purchase is to wait for stuff being delivered in a few days. Such convenience really helps people who suffer from the faster pace of life they dont have to go out to shop, and just stay at home to get everything they want. Another change in peoples lifestyle is that people prefer to stay at home rather than go out for fun. Because of the Internet, online entertainment has become the most p opular way to spend time. Not only chatting online or playacting online games but also shopping online has been a significant role in peoples daily life.Evidences are that not only can people buy concrete goods online, but also a lot of abstract goods, such as game cards and mobile phone recharge cards, can be found in online shops. The changes of peoples lifestyle and the emergence and development of express delivery industry make contribution to the development of shopping online in China, which makes life more convenient. In conclusion, the development of technology, the characteristics of shopping and the improvement of peoples lifestyle are three main reasons why shopping online has become an important role in China. Due to the developing of shopping online, a new approach of shopping has appeared which makes shopping more convenient for consumers moreover, it promotes the development of tertiary industry and economic development in China.Shopping online offers many jobs in Ch ina for example, Taobao.com, the biggest shopping online website, provided 570,000 jobs in 2008. Moreover, shopping online offers much more chances for young persons between 23 and 32 years old to run their online shops with governments support (Lan, 2009, 16, 17, 18). Because of the development of Chinese shopping online, many overseas shopping websites have noticed the future of this market flourish. Alipay, third party payment tool, has enrolled 300 overseas online shops to get access to Chinese online shopping market (Lan, 2009, 9). In other words, the local online shoppers will face more opportunities in the future.ReferencesBo, X., Zhangxi, L., & Bingjia, S. (2010). Factors affecting consumer behaviors in online buy-it-now auctions. Internet Research, 20(5), 509-526. doi10.1108/10662241011084086 Ding, W. (2009). Cheaper prices or better services?. Beijing Review, 52(37), 28-29. Lan, X. (2009). Online shopping spree (cover story). Beijing Review, 52(37), 26-27. Liu, X. (2009). You wantit, the web has it. Beijing Review, 52(37), 30-31. Liu, X. (2011). Express reform for speedy deliveries. Beijing Review, 54(30), 36-37. Liu, X. (2012). Delivering satisfaction. Beijing Review, 55(2), 34-35. Lu, Y., Zhou, T., & Bin, W. (2007). 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